CoGen Marketing In The Press
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Marketing creates preference and awareness for your company and your products. Preference and awareness generate leads. If your business has an abundance of leads, is marketing's job really done? In this article...
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Determining and Influencing Your Marketing Status.pdf
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Determining and Influencing Your Marketing Status
Agilent Gathers Thought Leaders in International Bead Probe Technology User Group
Moore’s Law is alive and well, and PCB trends indicate traditional test access
will continue to disappear. This places the future of in-circuit test on innovations
like Agilent’s Medalist Bead Probe Technology–a licensed technology
placing probe points directly on traces and μvias.
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Agilent Gathers Thought Leaders...
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Agilent Gathers Thought Leaders...
Competitive Differentiation – The Battle for Customer Perception
Competitive differentiation is the life blood of every company. You certainly can’t get venture capital without convincing investors that your company is uniquely positioned to do whatever it is that you do. During company formation, and in new product development, investment is typically made in competitive differentiation with a lot of attention to detail. All too often though, competitive differentiation slides into complacency as the company and its products mature leaving the company vulnerable to competitive attack.
Read the entire two part SMT Magazine eNewsletter article here:
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Competitive Differentiation: The Battle for Customer Perception, Part I
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Boundary Scan Buzz at APEX
What’s driving new interest in Boundary Scan? What are test vendors doing to address this interest? Introduced in 1990 when the IEEE released the original 1149.1 standard, Boundary Scan isn’t exactly news. While the hard-core Boundary Scan users are still there, test vendors at APEX 2008 talked about new interest in Boundary Scan that sweep across big OEM companies and the contract manufacturing community. Let’s look at motive, means and opportunity for this new interest and see if we should expect to see more or less Boundary Scan in the future.
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Don't Fail Good Boards
When you test analog PCBs, good boards can fail a test. This syndrome has many names such as "no defect found" (NDF), "no trouble found" (NTF), "false reject," and my favorite, "false failure." You must learn how to detect false failures and how to set test limits to avoid them.
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